The keyword is totally unique within the eyes of the search engines, there are strong rules during these contests.
Some of the general important rules of seocontests.
1. No black hat seo allowed
2. Nobody from the official announcement website can enter this contest.
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3. No Spamming of keywords and website
4. No cloaking or keyword stuffing
These contests generally are started having a time frame provided to show the outcomes in search engine results pages.
These are a few of the general ideas to rank better for that contest.
1. Attempt to obtain a older domain name as opposed to a brand new one, the reason being there is a myth that search engines rank old domains better.
2. Never consider adding the contest keyword a lot more than 10 times to your contest webpage as this can lead to keyword stuffing.
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3. Add meta data to your contest page which may include title, keywords, description and robots tag.
4. Add H1 , H2, and H3 tags correctly using the keyword within the first H1 tag.
5. Try to add unique contest to your webpage, which is totally fresh, as search engines like fresh content.
6. Following the onpage seo is finished , start doing backlink building by exchanging links with relevant websites.
7. Add a sitemap to your website and continue with the link building.
If these steps are done perfectly , you may make certain your webpage tops the search engine result pages.
